Our brand portfolio

At BWH Hotel Group, we know that every traveller is different, with varied needs and demands. That's why we offer a well-rounded selection of hotel brands with different features and amenities - enabling owners and developers to find the right hotel product to fit their market. BWH Hotel Group has developed a diverse collection of 16 brands that are perfectly suited to the evolving needs of owners and developers, from economy to luxury hotels, resorts and serviced residences. Our soft brands are ideal for the re-branding of existing properties. This enables owners and developers to find exactly the right product to fit their project.​

Luxury, Upper Upscale

WorldHotels Luxury
Celebrated. Renowned. Iconic.
Celebrated establishments, iconic in nature, a recognised local landmark in their coveted locale.
WorldHotels Elite
Elevated. Stylish. Memorable.
Upper upscale properties recognised for their elevated delivery of service and amenities.
WorldHotels Distinctive
Unique. Welcoming. Attainable.
Upscale hotels that deliver a welcoming and unique experience in the world’s most desirable locations.

Upscale, Upper Midscale, Midscale 

Best Western Premier®
​Each Best Western Premier offers guests the chance to experience Best Western in a whole new light. Our upscale hotels provide a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay.
  • High-end guestrooms and suites
  • On-site dining and lounge/bar
  • Modern amenities and features
Best Western Plus®
​Our upper-midscale Best Western Plus hotels focus on providing guests with that little something extra. Here travellers will enjoy all the features and services of
​Best Western, along with upgraded amenities, higher-quality furnishings and enhanced style and comfort.
  • Classic or contemporary exterior and welcoming lobby
  • Upgraded interiors and stylish bath amenities
  • Breakfast always available to start the day
Best Western®
​Our timeless flagship midscale Best Western hotels offer exceptional value with the comfort of home and the amenities to ensure a restful and productive stay.
  • Breakfast always available to start the day
  • Free high-speed Internet service
  • Truly exceptional value for leisure and business travellers alike
Executive Residency by Best Western®
Executive Residency is an upper-midscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under
​the iconic Best Western brand name.
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  • Offering moderate food and beverage service
BW Signature Collection® by Best Western
The BW Signature Collection by Best Western is a collection of upper-midscale hotels that share our commitment to delivering exceptional and unique travel experiences around the world.
  • Pay-for-performance business model
  • Access to Best Western's $1.8 billion global reservation system
  • Participation in Best Western Rewards, our award-winning loyalty program
BW Premier Collection® by Best Western
The BW Premier Collection by Best Western is a global collection of carefully selected upscale and luxury hotels that share Best Western’s rich history of providing guests with unique and local hotel experiences around the world.
  • Pay-for-performance business model
  • Access to Best Western’s $1.8 billion global reservation system
  • Participation in Best Western Rewards, our award-winning loyalty program
Sadie
Sadie is a trendy new collection of upscale and flexible custom-designed boutique hotels with an adventurous personality. Whether you have an independent boutique hotel, want to reposition your current property, or transform an unsuspecting location into a unique and memorable hotel offering, Sadie is perfect choice to reinvigorate your asset.
  • Upscale primary market hotel
  • No artificial rate ceiling compared to traditional brands
  • Profitable F&B component
Aiden
Aiden is an upper-midscale prototype that offers custom boutique hotel design, reflective of local community essences. Take advantage of the exponential and sustainable growth in the boutique lifestyle hotel segment with our flexible, turnkey solutions.
  • Upper-midscale secondary market hotel
  • Customize your hotel with authentic local flair
  • Increase RevPAR/ADR with upscale hotel repositioning
GLō®​
Presenting GLō, an innovative new boutique hotel brand for the broad midscale
market, offering savvy travellers the best in value, design and comfort.
  • Flexible design for new construction works with a variety of sites
  • Fresh, cost-effective multi-use design of public space
  • Streamlined design maximises guestroom space

Economy

Sure Stay Hotel® by Best Western
A SureStay Hotel by Best Western offers an exceptional value in the economy market and provide amenities to ensure a restful and productive stay. Welcomes those who like to travel simply and casually. Delivering the value and comfort today's traveller expects, SureStay Hotels offers the necessities for a good night's stay. 
Sure Stay Hotel® Plus by Best Western
Our upper economy / lower mid-scale SureStay Plus Hotel by Best Western offers comfortable amenities with additional on-site features to make your guest feel at home. Whether for leisure or business, SureStay Plus Hotel by Best Western is the perfect choice for those who like to travel simply and causally. 
Sure Stay Hotel® Collection by Best Western
SureStay Collection by Best Western consists of carefully selected full-service hotels that share our commitment to delivering an exceptional travel experience. SureStay Collection provides independent hoteliers the opportunity and individuality while harnessing a global powerhouse. 

Are you ready to join BWH | Hotel Group? Contact us!
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